Dyson has put a camera inside a toothbrush. The CameraJet, announced in Paris, costs $499, brushes and water-flosses and rinses, and uses the camera to find the gaps between your teeth so it can aim a jet at them.
The price is what everyone will lead with. The thing that actually decides whether this product fits your bathroom is quieter, and it is in the accessories list.
The toothpaste requirement
Ordinary toothpaste foams. That is what it is meant to do — foam distributes the paste and feels like cleaning.
A camera cannot see through foam. So Dyson ships the CameraJet with its own non-foaming toothpaste, formulated without SLS, the surfactant that produces the lather in almost every tube on a supermarket shelf. There is a low-foaming mouthrinse as well.
Which turns a one-off purchase into a subscription-shaped one. The $499 is the entry cost. After that you are buying Dyson’s paste indefinitely, because switching back to a normal foaming tube works directly against the feature you paid for. That is not a hidden trick — it is a genuine engineering constraint, and Dyson is open about why the paste exists. But it belongs in the buying decision rather than in a footnote, and it is the single most useful thing to know before pre-ordering. Anyone weighing this should price the consumables over a couple of years, not just the handle.
What it actually does
| Brush | Conventional powered brushing — two regular heads in the box |
| See | A camera identifies the interdental gaps where plaque first forms |
| Jet | A precision water jet is directed at those gaps — the water-flossing function |
| Rinse | Delivers the low-foaming mouthrinse |
The pitch, in one line, is that it replaces three bathroom objects and takes the guesswork out of the one most people skip. Flossing is the step dental advice universally recommends and most people abandon; automating the targeting is a reasonable thing to attempt.
The engineering claim
Dyson says the CameraJet took 661 engineers, six years, and produced 38 patents.
Those numbers are marketing as much as they are information — every company selects the figures that sound largest. But the six years is the credible part: fitting a working camera, a water circuit and a battery into something you hold in your mouth is a genuinely hard packaging problem, and the paste reformulation is a sign that the optics were the difficult bit rather than an afterthought.
Who this is and is not for
- Plausible fit: someone who does not floss, has been told repeatedly to, and will spend real money to make the problem go away.
- Poor fit: someone who already flosses. String floss costs almost nothing and there is no evidence a $499 device improves on a habit you already have.
- Worth pausing: anyone with dental work, implants or gum sensitivity, where a pressurised jet is a question for a dentist rather than a product page.
Availability
Pre-orders are open, in Ceramic Ultra Blue and Ceramic Pink. The box contains the handle, a refill dock, two regular brush heads and a charging cable. Reviews from people who have used it for more than an afternoon are the thing worth waiting for, particularly on how well the camera copes in a real mouth rather than a demonstration.
Dyson announced the CameraJet in Paris on 1 September 2026 at a launch price of $499, reported at approximately £420 in the UK, in Ceramic Ultra Blue and Ceramic Pink, with the package comprising a refill dock, two regular brush heads and a charging cable. The description of the product as a three-in-one device that brushes, water-flosses and rinses, the integrated camera used to target interdental gaps with a precision jet, the proprietary non-foaming SLS-free toothpaste and low-foaming mouthrinse supplied because foam obscures the camera, and the development figures of 661 engineers, six years and 38 patents, are from Dyson’s announcement and coverage by Bloomberg, Engadget, Stuff, Tech Advisor and GB News on 1 September 2026. The assessment of running costs and of who the product suits is the author’s. Anyone with dental work or gum conditions should consult a dentist before using a pressurised water device.
Frequently Asked Questions (FAQ)
What is the Dyson CameraJet?
A three-in-one electric toothbrush announced by Dyson in Paris on 1 September 2026. It brushes, water-flosses and rinses, and has a camera built into the handle that looks for the gaps between teeth where plaque forms so a precision jet can be aimed at them.
How much does it cost?
$499 at launch, reported at around £420 in the UK. It is available to pre-order, with the package including a refill dock, two regular brush heads and a charging cable.
Why does it need special toothpaste?
Because ordinary toothpaste foams, and foam sits in front of the camera. Dyson supplies a proprietary non-foaming paste formulated without SLS, along with a low-foaming mouthrinse, so the camera can see what it is aiming at.
Can I use my normal toothpaste with it?
Dyson has designed the system around its own non-foaming paste. Using a conventional foaming toothpaste would work against the feature the product is built on, so this is best treated as an ongoing consumable cost rather than an optional extra.
What colours does it come in?
Two at launch: Ceramic Ultra Blue and Ceramic Pink.
How long did it take to develop?
Dyson says 661 of its engineers worked on it over six years, producing 38 patents.
